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Think and Learn Private Limited

Byju’s App Redesign

A holistic service design transformation across learning, engagement, and operations

Web Application

India

Aakash+Byju’s Products Limited

Image [wpdm-img]

BRIEF

When I was brought on to redesign the BYJU’S Learning App, the challenge went far beyond polishing the interface, it was about rethinking the entire learning experience.

​

Students were struggling with cluttered navigation, underused features like Ask a Doubt, and fragmented journeys between live and recorded classes. Engagement was inconsistent, and retention lagged despite an abundance of content.

​

My mission was to unify asynchronous and live learning, streamline discovery, and build habit-forming engagement loops, all while creating a scalable design system capable of supporting future verticals such as BYJU’S Home Tuitions.

​

After the redesign and relaunch, the impact was immediate and measurable:

​

  • Entry card CTR nearly doubled (6.79% → 11.3%)

  • Reminder engagement grew by 60% (4.6% → 7.36%)

  • Week-one retention jumped from 18% → 34%

  • Ask-a-Doubt usage increased by one-third, cutting average resolution time by 37%

  • The platform scaled seamlessly to support 1:1 tuitions and large webinar formats

DISCOVER

I began this project with a simple question: Why were students not staying engaged despite so much available content?

​

With limited internal research support, I took ownership of the discovery process.

​

  • Conducted quick interviews with students and parents to uncover blockers.

  • Analyzed usage analytics, reviews, and session data across devices.

  • Found that 80–90% of students logged in but struggled to reach their classes.

  • Discovered that Ask a Doubt was buried in the interface, leading to low adoption.

  • Observed inconsistent journeys across multiple apps (BTLA & APP2).

  • Mapped the absence of an end-to-end student journey view, which made it difficult to identify drop-offs.

​

These findings shaped a strategy that went beyond visuals, addressing not just product UX but also service workflows and operational dependencies.

The app was packed with features but lacked clarity, hierarchy, and coherence. Students were not completing critical actions, and the experience was fragmented.

My goal was to:

  • Unify async and live learning into one seamless flow

  • Make doubt resolution, homework, and exam prep instantly accessible

  • Increase stickiness with re-engagement triggers and gamified loops

  • Optimize Live Quiz funnels to boost participation and organic referrals

  • Consolidate multiple apps into a single scalable platform

  • Build a design framework that could support new verticals like Home Tuitions


This was not a cosmetic redesign, it required a service design transformation coordinated across product, design, and engineering.

CHALLENGE

DEFINE

From research and stakeholder alignment, I distilled clear design objectives:

​

  • Simplify discovery and guide students through personalized learning paths.

  • Boost engagement through gamified features such as Live Quiz.

  • Elevate Ask a Doubt into a prominent, always-available support tool.

  • Improve retention with timely nudges, reminders, and progress tracking.

  • Build a modular design system to unify BTLA and APP2 and enable future scalability.

​

To achieve this, I created a service design blueprint mapping the entire student journey, from login to class completion, ensuring every touchpoint contributed to reducing drop-offs and friction.

WIREFRAME

Approached the wire-framing process iteratively, focusing first on structure before visual design.

​

  • Low-fidelity flows simplified navigation and prioritized next actions.

  • Multiple layout variations were tested for the home dashboard and live learning funnels.

  • Teacher prominence and Focus Mode were built into live classroom layouts.

  • Ask a Doubt was repositioned as a persistent element accessible from any context.

  • Live Quiz entry points were redesigned with clearer triggers and gamified progression.

​

Stakeholder reviews were conducted at every stage to ensure technical feasibility, content readiness, and service alignment.

DESIGN

My design approach followed a rigorous, evidence-based selection process, involving color theory, form analysis, HCI principles, alignment standards, contrast ratios, brand guidelines, and measurable business goals.

​

Each iteration was tested against performance and usability benchmarks. Out of every 50 design variations, only one met the criteria for clarity, usability, and brand cohesion. The result was a refined, functional, and enduring visual system.

Image [img-project-dtl]
Image [img-project-dtl]

Delivery

The visual design phase was data-driven and purpose-built for long-term scalability.

​

  • A unified dashboard created a single hub for classes, practice, and quizzes.

  • Clear CTAs and progress indicators guided students effortlessly through tasks.

  • Micro-interactions delivered instant feedback, encouraging repeat actions.

  • Pre-class lobbies and social elements added energy and anticipation to live sessions.

  • The modular system enabled new verticals, like Home Tuitions, to integrate seamlessly.

​

By targeting underperforming sections and redesigning them around engagement patterns, I was able to convert them into high-performing anchors of the app.

Conclusion

The Byju’s Learning App redesign was a ground-up service design transformation.
By mapping the entire student journey, restructuring key modules, and unifying previously fragmented apps, I created an experience that was simpler to navigate, more engaging to use, and measurably more effective at driving outcomes.

​

After launch, the results were clear:

  • Entry card CTR nearly doubled.

  • Reminder engagement increased by 60%.

  • Week-one retention rose from 18% to 34%.

  • Ask a Doubt usage grew by one-third.

  • The platform scaled seamlessly to support 1:1 tuitions and over 30,000 webinars.

​

This project exemplifies how I approach complex, fragmented systems, by bringing method, structure, and clarity to create cohesive, growth-ready digital experiences.

Image [portfolio-img]
Thinking of design?

Let’s craft brilliance

together!

Get In Touch

Web Application

India

Aakash+Byju’s Products Limited

A complete overhaul of the Aakash learning portal to improve feature discoverability, match user maturity, and drive deeper engagement across live classes, tests, and exam prep modules.

Aakash Byju’s : Re designed

Think and Learn Private Limited

Image [wpdm-img]

The design process was data-led and purpose-driven:
Homework and Live Tests were given prime homepage placement to address low engagement
Progress indicators and clear CTAs guided students from start to finish
Related tools were grouped to reduce visual clutter and cognitive load
Micro-interactions added instant feedback, encouraging quick re-engagement
Built a modular, reusable design system to allow rapid iteration without disrupting the experience

By targeting previously underperforming sections, we turned them into high-engagement anchors of the platform.

DESIGN

BRIEF

When we redesigned the Aakash Byju’s, their Learning Portal homepage and Test Space (DWeb & MWeb) for paid users, the challenge went far beyond creating a cleaner interface — it was about restructuring the entire learning journey.

Students needed faster access to essential modules, intuitive navigation across devices, and a reason to return daily. Our mission was a service design transformation — aligning every user touch point, UI flow, and backend workflow into one cohesive, high-performance learning experience.

After we redesigned and relaunched, the results spoke for themselves:
49% increase in homework adoption (8% → 12%)
58% increase in live test adoption (19% → 30%)
50% increase in platform stickiness — students returning more often to complete learning activities
5% decrease in “how-to” queries
Decrease in outbound support calls, reducing load on help teams

DISCOVER

We began with a simple but critical question: Why aren’t students engaging as much as they could?
With no dedicated research team, we became the researchers:
Conducted quick interviews and “Mom Tests” with students to surface pain points
Analysed usage analytics, student feedback, and user flow data
Observed that 80–90% of students logged in but struggled to reach their classes
Found Homework and Live Test modules hidden in plain sight at critical user touch points
Identified inconsistent navigation between desktop and mobile
Discovered there was no journey map to visualise the end-to-end student experience, making it difficult to track and address drop-offs

These findings laid the groundwork for a redesign strategy that addressed both product interface and service workflows.

CHALLENGE

The platform was packed with valuable tools but lacked structure, focus, and intuitive pathways. Students weren’t completing key actions, and engagement was uneven.

We had to:
Boost Homework and Live Test adoption by making them visible, accessible, and rewarding
Increase stickiness by designing habit-forming flows and re-engagement triggers
Reduce confusion with a clear hierarchy, consistent layouts, and simplified navigation
Resolve technical blockers limiting the “Prepare & Analysis” section in the Test Space
Address the absence of a service design framework and align all user touch points to reduce outbound calls and support queries

This was not just a UI refresh — it was a full-service design overhaul requiring deep coordination between design, product, and engineering.

DEFINE

From the research, we set clear objectives:
Elevate Homework and Live Test modules across all devices and touch points
Improve completion rates through guided, intuitive interaction flows
Boost repeat engagement with visible progress and timely feedback loops
Build a scalable design system that would evolve with the product

To support these goals, we created a comprehensive service design map — plotting the entire student journey from login to task completion. This became the master blueprint for reducing drop-offs, improving visibility, and ensuring seamless transitions between touch points.

WIREFRAME

We worked quickly, iterating on structure before committing to visuals:
Low-fidelity wireframes mapped new module placements and flows
Multiple layout variations tested for priority actions like homework submission and test preparation
Stakeholder reviews ensured alignment with service workflows and technical feasibility

Aakash homepage
Aakash homepage phone

DESIGN

The design process was data-led and purpose-driven:
Homework and Live Tests were given prime homepage placement to address low engagement
Progress indicators and clear CTAs guided students from start to finish
Related tools were grouped to reduce visual clutter and cognitive load
Micro-interactions added instant feedback, encouraging quick re-engagement
Built a modular, reusable design system to allow rapid iteration without disrupting the experience

By targeting previously underperforming sections, we turned them into high-engagement anchors of the platform.

Typeface

We selected a clean, modern, and highly legible typeface optimized for dense academic content.
The font hierarchy ensures deadlines, progress indicators, and calls-to-action stand out without overwhelming the learner.

Manrope

Light

Aa

Regular

Aa

Medium

Aa

SemiBold

Aa

Bold

Aa

ExtraBold

Aa

D-Web

Heading

Size: 20px
Line Height: 28

Medium

SemiBold

Bold

Section Heading

Size: 18px
Line Height: 26

Medium

SemiBold

Bold

Sub heading

Size: 16px
Line Height: 24

Regular

Medium

SemiBold

Body

Size: 14px
Line Height: 22

Regular

Medium

SemiBold

Title

Size: 14px
Line Height: 22

Regular

Medium

SemiBold

Bold

Button / Tabs

D-Web Button

Primary

20px

8px

8px

4px

44px

4px

20px

14px

14px

14px

14px

4px

4px

Color Palette

We refined the palette to reflect Aakash’s maturity—lower saturation, stronger contrasts, and carefully chosen accent colors to guide focus.

Primary

This colour should be displayed most frequently and be used for important action

#2759CD

Accent 1

This colour should be applied sparingly to highlight information

#00E8E6

Accent 2

This colour should be applied sparingly to highlight information

#BDD1FF

Success

This colour should be used to show positive feedback or status

#4AC56A

Warning

This colour should be used to show warning feedback or status

#FFD12E

Error

This colour should be used to show negative feedback or status

#FF6565

Progress

This colour should be used to show Progressing feedback or status

#FC973B

Iconography & Illustration

We developed a minimal, functional icon set to improve quick recognition of sections and actions. Custom illustrations were applied selectively in onboarding and empty states to provide clarity without visual noise.

Mask group

Delivery

The final deliverables included:
A responsive Figma design system with reusable components for rapid scaling
A comprehensive style guide covering typography, color, iconography, and UI patterns
Accessibility guidelines to ensure an inclusive experience
Feedback systems integrated into workflows to continuously capture user insights post-launch
Service workflow recommendations to help product and engineering teams implement the redesigned experience effectively

Conclusion

The Aakash Byju’s redesign was the result of unwavering effort, deep empathy, and disciplined service design.
By mapping the entire student journey, addressing structural gaps, and targeting underperforming sections, we created an experience that was easier to navigate, more engaging to use, and more effective at driving learning outcomes.

After we redesigned and relaunched:
Homework adoption rose by 49%
Live test adoption rose by 58%
Platform stickiness increased by 50%
“How-to” queries dropped by 5%
Outbound support calls decreased

This was more than a redesign — it was a service-led transformation that reshaped how students interact with Aakash, driving measurable results and setting a foundation for continuous growth.

Image [portfolio-img]
Thinking of design?

Let’s craft brilliance

together!

Get In Touch

The design process was data-led and purpose-driven:
Homework and Live Tests were given prime homepage placement to address low engagement
Progress indicators and clear CTAs guided students from start to finish
Related tools were grouped to reduce visual clutter and cognitive load
Micro-interactions added instant feedback, encouraging quick re-engagement
Built a modular, reusable design system to allow rapid iteration without disrupting the experience

By targeting previously underperforming sections, we turned them into high-engagement anchors of the platform.

DESIGN

We began with a simple but critical question: Why aren’t students engaging as much as they could?
With no dedicated research team, we became the researchers:
Conducted quick interviews and “Mom Tests” with students to surface pain points
Analysed usage analytics, student feedback, and user flow data
Observed that 80–90% of students logged in but struggled to reach their classes
Found Homework and Live Test modules hidden in plain sight at critical user touch points
Identified inconsistent navigation between desktop and mobile
Discovered there was no journey map to visualise the end-to-end student experience, making it difficult to track and address drop-offs

These findings laid the groundwork for a redesign strategy that addressed both product interface and service workflows.

CHALLENGE

The platform was packed with valuable tools but lacked structure, focus, and intuitive pathways. Students weren’t completing key actions, and engagement was uneven.

We had to:
Boost Homework and Live Test adoption by making them visible, accessible, and rewarding
Increase stickiness by designing habit-forming flows and re-engagement triggers
Reduce confusion with a clear hierarchy, consistent layouts, and simplified navigation
Resolve technical blockers limiting the “Prepare & Analysis” section in the Test Space
Address the absence of a service design framework and align all user touch points to reduce outbound calls and support queries

This was not just a UI refresh — it was a full-service design overhaul requiring deep coordination between design, product, and engineering.

DEFINE

From the research, we set clear objectives:
Elevate Homework and Live Test modules across all devices and touch points
Improve completion rates through guided, intuitive interaction flows
Boost repeat engagement with visible progress and timely feedback loops
Build a scalable design system that would evolve with the product

To support these goals, we created a comprehensive service design map — plotting the entire student journey from login to task completion. This became the master blueprint for reducing drop-offs, improving visibility, and ensuring seamless transitions between touch points.

WIREFRAME

We worked quickly, iterating on structure before committing to visuals:
Low-fidelity wireframes mapped new module placements and flows
Multiple layout variations tested for priority actions like homework submission and test preparation
Stakeholder reviews ensured alignment with service workflows and technical feasibility

DESIGN

The design process was data-led and purpose-driven:
Homework and Live Tests were given prime homepage placement to address low engagement
Progress indicators and clear CTAs guided students from start to finish
Related tools were grouped to reduce visual clutter and cognitive load
Micro-interactions added instant feedback, encouraging quick re-engagement
Built a modular, reusable design system to allow rapid iteration without disrupting the experience

By targeting previously underperforming sections, we turned them into high-engagement anchors of the platform.

Think and Learn Private Limited

Byju’s App Redesign

A holistic service design transformation across learning, engagement, and operations

Byju’s Products Limited

India

Mobile Application

Untitled.png

BRIEF

When I was brought on to redesign the BYJU’S Learning App, the challenge went far beyond polishing the interface, it was about rethinking the entire learning experience.
​
Students were struggling with cluttered navigation, underused features like Ask a Doubt, and fragmented journeys between live and recorded classes. Engagement was inconsistent, and retention lagged despite an abundance of content.

My mission was to unify asynchronous and live learning, streamline discovery, and build habit-forming engagement loops, all while creating a scalable design system capable of supporting future verticals such as BYJU’S Home Tuitions.

After the redesign and relaunch, the impact was immediate and measurable:
​

  • Entry card CTR nearly doubled (6.79% → 11.3%)
     

  • Reminder engagement grew by 60% (4.6% → 7.36%)
     

  • Week-one retention jumped from 18% → 34%
     

  • Ask-a-Doubt usage increased by one-third, cutting average resolution time by 37%
     

  • The platform scaled seamlessly to support 1:1 tuitions and large webinar formats

DISCOVER

I began this project with a simple question:

Why were students not staying engaged despite so much available content?
​
With limited internal research support, I took ownership of the discovery process.
​

  • Conducted quick interviews with students and parents to uncover blockers.
     

  • Analyzed usage analytics, reviews, and session data across devices.
     

  • Found that 80–90% of students logged in but struggled to reach their classes.
     

  • Discovered that Ask a Doubt was buried in the interface, leading to low adoption.
     

  • Observed inconsistent journeys across multiple apps (BTLA & APP2).
     

  • Mapped the absence of an end-to-end student journey view, which made it difficult to identify drop-offs.

​
These findings shaped a strategy that went beyond visuals , addressing not just product UX but also service workflows and operational dependencies.

CHALLENGE

The app was packed with features but lacked clarity, hierarchy, and coherence. Students were not completing critical actions, and the experience was fragmented.

My goal was to:
 

  • Unify async and live learning into one seamless flow
     

  • Make doubt resolution, homework, and exam prep instantly accessible
     

  • Increase stickiness with re-engagement triggers and gamified loops
     

  • Optimize Live Quiz funnels to boost participation and organic referrals
     

  • Consolidate multiple apps into a single scalable platform
     

  • Build a design framework that could support new verticals like Home Tuitions


This was not a cosmetic redesign, it required a service design transformation coordinated across product, design, and engineering.

DEFINE

From research and stakeholder alignment, I distilled clear design objectives:
​

  • Simplify discovery and guide students through personalized learning paths.
     

  • Boost engagement through gamified features such as Live Quiz.
     

  • Elevate Ask a Doubt into a prominent, always-available support tool.
     

  • Improve retention with timely nudges, reminders, and progress tracking.
     

  • Build a modular design system to unify BTLA and APP2 and enable future scalability.

​
To achieve this, I created a service design blueprint mapping the entire student journey , from login to class completion , ensuring every touchpoint contributed to reducing drop-offs and friction.

WIREFRAME

Approached the wire-framing process iteratively, focusing first on structure before visual design.
​

  • Low-fidelity flows simplified navigation and prioritized next actions.
     

  • Multiple layout variations were tested for the home dashboard and live learning funnels.

  • Teacher prominence and Focus Mode were built into live classroom layouts.
     

  • Ask a Doubt was repositioned as a persistent element accessible from any context.
     

  • Live Quiz entry points were redesigned with clearer triggers and gamified progression.

​
Stakeholder reviews were conducted at every stage to ensure technical feasibility, content readiness, and service alignment.

DESIGN

My design approach followed a rigorous, evidence-based selection process, involving color theory, form analysis, HCI principles, alignment standards, contrast ratios, brand guidelines, and measurable business goals.
​
Each iteration was tested against performance and usability benchmarks. Out of every 50 design variations, only one met the criteria for clarity, usability, and brand cohesion. The result was a refined, functional, and enduring visual system.

Untitled.png

Delivery

The visual design phase was data-driven and purpose-built for long-term scalability.
​

  • A unified dashboard created a single hub for classes, practice, and quizzes.
     

  • Clear CTAs and progress indicators guided students effortlessly through tasks.
     

  • Micro-interactions delivered instant feedback, encouraging repeat actions.
     

  • Pre-class lobbies and social elements added energy and anticipation to live sessions.
     

  • The modular system enabled new verticals , like Home Tuitions , to integrate seamlessly.

​
By targeting underperforming sections and redesigning them around engagement patterns, I was able to convert them into high-performing anchors of the app.

Conclusion

The Byju’s Learning App redesign was a ground-up service design transformation.

By mapping the entire student journey, restructuring key modules, and unifying previously fragmented apps, I created an experience that was simpler to navigate, more engaging to use, and measurably more effective at driving outcomes.
​
After launch, the results were clear:
 

  • Entry card CTR nearly doubled.
     

  • Reminder engagement increased by 60%.
     

  • Week-one retention rose from 18% to 34%.
     

  • Ask a Doubt usage grew by one-third.
     

  • The platform scaled seamlessly to support 1:1 tuitions and over 30,000 webinars.

​
This project exemplifies how I approach complex, fragmented systems, by bringing method, structure, and clarity to create cohesive, growth-ready digital experiences.

Untitled.png
Untitled.png
Untitled.png

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